Stuff You Won't See on a BillBoard

"Human beings flee suffering. We move to safer neighborhoods. We choose milder climates. We buy air conditioners. We take aspirin. We come in out of the rain. We avoid dark streets. We purify our water. We do not normally choose a way of life that would put us in "peril every hour." Paul's life is out of sync with ordinary human choices. Virtually no advertisement slogans lure us into daily dying [to self]."

Piper, Desiring God, p. 220